Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Rochdale
Depending on your age and where you live, you might well associate Rochdale with Gracie Fields, Cyril Smith or Lisa Stansfield, all of whom have drawn attention to the town of the last century. Staff at Cast UK might well associate it with managing director Wayne Brophy - hopefully for all the right reasons! But for anyone in or around this town, it’s a fairly typical north-western market town that boomed during the milling and textile-making revolution of the 19th century. However, this industry did decline in the 20th century.
The town remains a large and thriving place, close enough to Manchester to be a commuter residence and trading partner, but far enough away to maintain its identity. It has excellent road and rail links with Manchester, with the M62 passing by Rochdale as is courses from the city to Leeds. The Metrolink tram line is due for completion in 2014. The town of Rochdale is home to about 100,000 people, but taking in all the settlements in the borough, the figure is over 200,000.
As with any large town, the population itself requires a large logistical effort to keep it fed, watered, clothed and stocked with life’s creature comforts. There’s a busy shopping area and a few trading estates dotted around the town. Many of the mill buildings are now used by small businesses or have been converted to living accommodation. Rochdale and Manchester do create Chief Marketing Officer positions, and both have important logistics, procurement and supply chain industries.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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