Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Salford
The city of Salford grew up around the same time as neighbouring Manchester until the two merged into one great metropolis, now called Greater Manchester, as the Industrial Revolution got into full swing. Both cities lie within the boundaries of the M60, the Greater Manchester ringroad, and are also joined by the inner ringroad, the Mancunian Way. Salford takes in several towns such as Eccles, Swinton, Pendlebury, Walkden and Irlam, bringing the total population to around 240,000. Although Manchester and Salford have similar histories, Salford was always to be in Manchester’s shadow commercially, and there is no discernible city centre to speak of, whereas Manchester’s central business district is large.
A great engineering feat was the construction of the Manchester Ship Canal, which linked Salford and Manchester to the Irish Sea for practically any vessel – this was no barge canal. It ended the dominance of Liverpool as a sea port and brought trade and allowed export directly from the factories and mills. Its terminus was a huge port with massive berths, in what is now Salford Quays. Although ships do still use the canal, the quays are now a massive development of shopping, museums, galleries and residential units. MediCityUK is there, and it’s where many parts of the BBC, including 5 Live, Breakfast, Sport and Children’s are now based.
Salford is extremely well connected, sharing Manchester’s road, rail, tram, canal and international airport network. It’s also a thriving and vital part of Greater Manchester, with its own industry, university and a major hospital. With the huge industrial estate of Trafford Park on the doorstep and a conurbation of 2.5 million to serve, it’s no wonder that we regularly handle Chief Marketing Officer jobs in Salford.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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