Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Widnes
At the north-eastern edge of Cheshire lies Widnes, a town of around 60,000 population built on heavy industry, particularly chemicals, where ICI had a huge presence for decades before fragmenting in the 1990s. The chemical industry chose Widnes partly for the plentiful supply of water, just like Runcorn, to which it is joined by a railway and road bridge over the Mersey.
The centre of Liverpool is 11 miles (17 km) to the west, with Liverpool John Lennon Airport just 4 miles (7km) form the centre of Widnes. Although not actually in Widnes, the Jaguar Land rover car production plant is just outside the town in Halewood, and it has been a large employer of people from Widnes. For decades the plant was owned by Ford, and the locals still cal the main boulevard that passes it “The Ford Road”. Under the new management, the factory is doing extremely well, helped by a local enthusiastic workforce.
Widnes has two musical claims to fame, one certain, one apocryphal. First was the Stone Roses’ Spike Island gig, the pinnacle of the Madchester scene in 1990. The second claim is that Paul Simon wrote “Homeward Bound” at Widnes Station, although Simon isn’t 100% sure himself!
Widnes has retained many of its industrial plants, although they are no longer owned by the giant ICI, and have been taken over by a multitude of companies. The well-connected town is handy for Liverpool, Warrington, St Helens and Runcorn, and has the M62 at its northern point. All this makes it a good place to locate any logistics operations, and indeed, Chief Marketing Officer jobs or similar positions have been through our system in Widnes.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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