Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Stirlingshire
Stirlingshire is a historic county in central Scotland bordered to the north by Perthshire and the south by Lanarkshire and Dunbartonshire. Were it not for a few miles of land occupied by Dunbartonshire at its western side, Stirlingshire would stretch all the way from the Firth of Forth to the Firth of Clyde. The town of Stirling is located at its eastern side, 22 miles (35 km) north east of Glasgow and 30 miles (50 km)north west of Edinburgh.
Both the east and the west of Stirlingshire come within the catchment areas of Scotland’s two major cities, Edinburgh and Glasgow, although there are few large concentrations of population within the county area itself. Stirling’s population is only around 20,000. The best prospects for anyone seeking Head of Marketing jobs in Stirlingshire is to look to the cities and the larger towns that occupy the land between them, although similar positions have been filled in the past within the county area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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