Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in West Lothian
West Lothian reaches the Firth of Forth for a small portion of its northern extremity, and is otherwise surrounded by the City of Edinburgh, Falkirk, Lanarkshire and the Scottish Borders. Its centre of population is its administrative headquarters, Livingston, which has a population of over 60,000, which accounts for about a third of the population of West Lothian as a whole. The other main towns, Armadale, Bathgate, Blackburn Broxburn and Linlithgow, barely average 10,000 population.
With the population centre of Livingston within its borders, West Lothian is a good place to look for Head of Marketing jobs. If Edinburgh and Glasgow are included in the search, the options will be even greater. With the M8 and M9, as well as main A-roads and rail links passing through it, it exactly the sort of place that logistics, warehousing and supply chain operations can take root.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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