Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Peeblesshire
Historically, Peeblesshire was a county in southern Scotland, surrounded by Midlothian, Selkirkshire, Dumfriesshire and Lanarkshire. Its county town was Peebles. The county is now absorbed into the Scottish Borders county area, but its locals will often still identify themselves as inhabitants of Peeblesshire. Peebles itself has a population of around 10,000 and is surrounded by the rolling hills of southern Scotland. Peeblesshire was generally an agricultural county.
Peebles, and the county area, are linked to Edinburgh and Glasgow by the A703 and A72 respectively, and A-roads head south to Carlisle and Newcastle-upon-Tyne. With no major concentrations of population in the Peeblesshire area, Head of Marketing jobs could be hard to find because of the lack of major infrastructure; however, whenever there are needs to be met and goods to deliver, and agriculture certainly has both qualifications, jobs in supply chain, logistics and procurement often follow.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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