Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Carlisle
Carlisle is the north-easternmost city in England, its outskirts lying just 4 miles (6 km) from the Scottish border. It’s roughly equal to Newcastle-upon-Tyne in terms of latitude, although it is much smaller, having a population of only 100,000. The city is served by the M6 which passes along its east side as it makes its way from Preston and Birmingham in the south, and changes into the A74(M) as it goes north towards Glasgow. The road east is the A59 which heads to Newcastle, and westwards, the A595 reaches the coastal towns of Whitehaven and Barrow-in-Furness. Carlisle is also on the main railway line from Manchester to Glasgow and Edinbugh. It is also the end point of the Settle to Carlisle railway line, which is considered one of the most scenic rail journeys in the UK.
The city can trace its roots back at least to Roman times, where, it is thought, it would have been a settlement connected with Hadrian’s Wall; the Wall would have sliced modern-day Carlisle in two. It must have been considered a strategic hotspot as it continued to be settled after the Romans, and a castle was built there in medieval times, as was the town’s cathedral. The city changed hands many times over the following centuries, most notably in 1745 when it was briefly held by Bonnie Prince Charlie.
Carlisle did play its part in the Industrial Revolution, but its relative isolation meant it was never one of the major players. It did grow a thriving railway engineering industry, however, and textiles were quite an important employer. Carr’s of Carlisle was founded around this time, and it would later become United Biscuits. Metal Box had a factory in the city, and it lives on under the Crown Holdings umbrella. There is still plenty of diversity in Carlisle’s industrial base, and as it’s so well connected it will always be a good place to look for Head of Marketing jobs. The logistics industry would be quite different today without one of its Carlisle’s successful companies, Eddie Stobart, which was founded in the 1950s.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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