Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Argyll
Argyll is a large coastal county on the east of Scotland and covers the area to the north of Glasgow. As well as is large mainland area, it includes several Inner Hebridean islands, the largest of which are Mull, Islay, Jura, Coll and Tiree. The county (actually called Argyll and Bute) is home to dozens of castles and the natural splendour of Fingal’s Cave and Loch Lomond, Great Britain’s largest lake by area, and the National Park of the same name. It is bordered to the north by Inverness-shire, the east by Perthshire and the south by Dunbartonshire.
With Glasgow to the south, there has always been a ready supply of tourists to the area, although they also come from much further afield. Tourism and forestry are important industries in Argyll, and these do create opportunities for Head of Marketing jobs to appear from time to time. However with Glasgow on the doorstep, commuters to the city should have a much greater chance.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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