Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the County of Moray
The County of Moray is bordered by Nairnshire to the west, Inverness-shire to the south and Banff to the east, and to the north is the Moray Firth part of the North Sea. The town of Elgin is in the County of Moray, and has always been its traditional county town. In fact practically all roads lead to Elgin in Moray. The A96 passes through the county as it joins Aberdeen and Inverness, as the A941 and A95 head south, through the Caingorms, eventually joining the A9.
The main settlement of Moray, Elgin, is a reasonably large town by northern Scottish standards, with around 25,000 inhabitants, and is the main centre of employment in the County of Moray. Anyone looking for Copywriter positions in this county should look to Elgin first, but also Inverness. Aberdeen is about 90 minutes’ drive from the heart of Moray, too, so could be a commuter’s option.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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