SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Ross and Cromarty
Ross and Cromarty is part of the Highland council area, but is itself a historical county that spans the width of the northern parts of Scotland, including the Isle of Skye. It is well known for its breathtaking landscape, with mountains, lochs and rugged coastline making it one of Scotland’s best loved holiday destinations. However the static population is relatively small, focused mainly on fishing and agriculture, as well as tourism.
Ross and Cromarty is bordered to the north by Sutherland and to the south by Inverness-shire. It is served by eh A9 eastern coast road and the A835 that joins the A9 just north of Inverness and branches north west to Ullapool.
As far as management jobs in logistics, procurement and supply chain are concerned, prospects within the county are about in line with its population, so if you’re looking for SEO Specialist work, looking further afield to Inverness, Elgin or such like might produce more opportunities.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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