Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Shetland
Shetland is the name given to the council area that coincides with what is commonly known as the Shetland Islands. The islands are located in the Atlantic Ocean, 130 miles (215 km) north east of John O’Groats. The main bulk of the islands themselves are some 70 miles (110 km) from north to south, but roughly only 25 miles (40 km) east to west. The islands have only been part of Scotland since the 1500s, and have strong links with Scandinavia. Norway is just 200 miles (320 km) to the east, a short hop on a longboat.
The main administrative headquarters is Lerwick, whose 7000 population accounts for about a third of the Islands’ total. The islands have a basic road system and a ferry system links its 16 inhabited islands as well as Orkney and Aberdeen. Despite being small, the island’s inhabitants still have modern needs, and this will necessarily require a good deal of contact with the mainland. This could open up opportunities for such Head of Marketing positions and the proximity to the North Sea oil fields is also economically positive.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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