Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Orkney
The Orkney Islands are a group of islands just off the north-east coast of Scotland; politically, Orkney is the name of the local council region. There are about 70 sizeable islands in the group, 20 of which are inhabited. The southernmost point is just 6 miles (10 km) from the north-eastern tip of Scotland, and there are several ferry routes between northern Scotland and the islands. Between the islands is a comprehensive ferry network, and ferries also travel between the capital Kirkwall and Aberdeen.
Kirkwall is also the most populous settlement on the island, with around 9000 inhabitants, followed by Stromness with 2000. The islands as a whole have a population of around 20,000. The road and ferry network is well maintained and the islands naturally have a well organised supply chain to keep the populace fed and watered and to sell their produce. This could mean that Head of Marketing jobs or similar posts could appear more regularly than you might think, so there could certainly be profit in seeking such work here before trying the mainland.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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