Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Leicester
A city in the East Midlands and the county town of Leicestershire, Leicester was originally founded as a Roman settlement and those living or working in the area can still see some of the pavements and bathhouses that survive from that period.
For hundreds of years, Leicester thrived as a market town. Then in the 19th century, the Industrial Revolution led to a major boost in the city's wealth and population. The construction of an extensive rail and canal network also helped bring business, money and more people to the region.
During this period, Leicester became known for its shoemaking industry, while hosiery and textiles were also manufactured in the area. In addition, it was a hub of engineering and a financial centre.
In fact, Leicester's reliance on engineering has continued through to today, with a variety of companies like Jones & Shipman, Richards Engineering and Trelleborg - known for their machining of tools and equipment, as well as components for marine and industrial applications - all having offices in the city. Fabric and footwear are also still important parts of the local economy.
A number of large companies call this city home, meaning there's a wealth of opportunity for those seeking Head of Marketing jobs in Leicester. Big names like Next, Goldsmiths, British Gas Business, Walmart and DHL all have head offices here, while around ten million bags of crisps are manufactured every day at the Walkers Crisps factory in Beaumont Leys.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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