Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Rutland
One of the smallest counties in England, Rutland is bordered by Northamptonshire, Lincolnshire and Leicestershire, as well as the unitary authority, Peterborough.
With just two towns, Oakham and Uppingham, and villages including Ketton and Cottesmore, Rutland may be diminutive in size, but it offers a variety of opportunities for those seeking Head of Marketing positions.
It's one of the least economically deprived areas in England and in 2007, it became the fourth county to be awarded Fairtrade Status.
The region has a long history and it first shows up in the record books in 1159. Uppingham School, one of the first public schools in the country, was founded in 1584 and over the years it has educated a number of well-known writers, innovators, historians, scientists, politicians, sportsmen and musicians.
Ketton stone is a type of limestone used in building and as an ingredient in cement. The Hanson Cement plant in Ketton produces more than 10 per cent of the UK's demand for the mixture.
In addition, Rutland Bitter is one of only three UK beers to have been given Protected Geographical Indication status. These days, the Grainstore Brewery is one of the few companies to manufacture the tasty beverage.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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