Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Nuneaton
The county of Warwickshire forms a kidney shape wrapping around the north, east and south of Birmingham, and up at its north-eastern edge is the town on Nuneaton. If the whole borough of Nuneaton and Bedworth is counted, its population of this mini conurbation is around 125,000, making it the most populous in Warwickshire (a county with no cities). Nuneaton is 9 miles (14 km) north of Coventry and 20 miles (32 km) east of Birmingham. It is well connected to the M6, M69 and A5 and, as any traveller from the North West to London will know, is a stop on the railway express route into and out of the capital.
The town was little more than a hamlet in the Middle Ages, but its population shot up during the 18th and 19th centuries as industrialisation reached the town. Nearby coal fields helped boost the population, although industrial Nuneaton became best known for its textiles, as well as brick-making, tile-making and brewing. During World War 2 the town was a prime target because it was the site of several munitions factories.
Nuneaton today does have a commercial sector but it is one of the main commuter towns for Birmingham, Coventry and Leicester. The town is the location of the headquarters of dried fruit and alternative medicine seller Holland and Barrett, and RS Components and Dairy Crest have national distribution centres at Bermuda Park, just outside the town. Many factors combine to make Nuneaton a promising place to look for Head of Marketing work, so it’s always worth keeping an out on our pages or getting in touch for future vacancies.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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