Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Nottinghamshire
A county located in the East Midlands, Nottinghamshire shares borders with South Yorkshire, Lincolnshire, Derbyshire and Leicestershire.
Those seeking Head of Marketing roles in the region will have plenty of options to consider, particularly in the larger settlements like Mansfield, Newark-on-Trent and Worksop.
Nottingham, the traditional county town, is the biggest settlement in the area, with the largest population. It also usually ranks within the top 10 highest GDPs per capita in the country. However, the county council is based in West Bridgford.
For much of its past, the region thrived on agriculture and textiles. Nottinghamshire is probably best known for its famous fictional resident, Robin Hood. Indeed, the legend of the man who robbed from the rich to feed the poor is the major reason for the region's high rate of tourism. Meanwhile, the local economy also relies on the service sector and retail.
What's more, a number of large companies have headquarters or major facilities in the region. Boots the Chemist was founded in Nottingham in 1849 and its head office is still there. Others include E.ON UK, Gala Group, Siemens, Speedo, Games Workshop, Experian, Reuters and Capital One.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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