Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Dumfriesshire
Dumfriesshire is a region in the central south of Scotland, bordering England to its south, Kirkcudbrightshire and Ayrshire to its west, and Lanarkshire, Peeblesshire and Selkirkshire to its north. Today it is part of Dumfries and Galloway, a county that stretches roughly along the route of the A7 in the east all the way over to the Irish Sea in the west. Its historic county town, Dumfries, is relatively large, with a population of over 40,000, and the same town is now the headquarters of Dumfries and Galloway. The town of Gretna, famous for marrying eloping couples, is just inside Scotland in Dumfriesshire.
The A74(M) and the main England to Glasgow railway passes through Dumfriesshire, and these provide good links between the cities of Edinburgh and England. There is certainly the potential for Copywriter jobs to be created in Dumfriesshire, as there is wherever good communications link major centres of population.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us