Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Tyne and Wear
Located in the north-east of England, Tyne and Wear is a county named after the two local rivers that flow into the North Sea. It is bordered by County Durham and Northumberland.
Tyne and Wear comprises a number of metropolitan boroughs: North and South Tyneside, Gateshead, Sunderland and Newcastle upon Tyne - all of which offer a range of options for those seeking Copywriter positions.
During the Industrial Revolution, the region rose to prominence, with coal mining, shipbuilding and heavy industry all bringing wealth to the area. Flint glass was also produced here and a number of products were developed in the area, including safety lamps, self-raising flour, Joseph Swan's electric lightbulbs and the steam turbine.
These days, Tyne and Wear supports a number of business sectors, ranging from manufacturing and engineering through to services, retail and finance.
Just some of the many companies located in Tyne and Wear include Be-Ro Flour, the Go-Ahead Group, Greggs the baker, BAE Systems, Orange, T-Mobile, Nissan Motor Manufacturing UK, Npower, EDF Energy and Ubisoft.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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