Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hartlepool
The town of Hartlepool grew up around a monastery and abbey in the 7th century, and the population grew slowly to about 900 by the early 1800s. As the town grew, however, so did the docks, and its importance as a dock became larger when the railways arrived in the mid-1800s, connecting the town to the cities of the North West of England. This pushed Hartlepool to another level, and before long many shipping companies were setting up there.
Industry was soon to follow, with ironworks and shipyards locating in the town, which to this day boasts Europe’s largest dry dock. Able UK operate a facility just outside the town which is now used for decommissioning massive vessels such as aircraft carriers and freight ships. Together, the engineering sector employs close to 2000 people in the town. There is also a nuclear power station, an advanced gas-cooled reactor type, which since its opening in 1983 has become the town’s single largest employer. It is due to close down in the mid to late 2010s, but another plant is planned.
There is a lot going on in Hartlepool, and it’s a diverse place to live in, with jobs related to the heavy industry, maritime work and the usual high street and local shops and service industries that keep the town thriving. It’s a great place to look for a Copywriter job, as this diversity throws up many possibilities in the logistics, procurement and supply chain fields.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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