Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in County Durham
Located in the north-east of England, County Durham is bordered by Tyne and Wear, Northumberland, North Yorkshire. Settlements in the county include Darlington, Hartlepool, Shildon and Stockton-on-Tees and it offers a variety of options for those seeking Copywriter positions.
In the early 19th century, most of County Durham comprised rural areas and market towns. With the down of the Industrial Revolution, mining and shipbuilding grew in importance for the area, while heavy engineering also grew rapidly - particularly the building of bridges and locomotives.
In fact, the Cleveland Bridge & Engineering company is still based in Darlington today and it has been responsible for construction projects like the Humber Bridge, the Forth Road Bridge and the Auckland Harbour Bridge.
Over the last few years, many of the local towns have gone through significant regeneration. There are now a number of large retail centres and business parks in the region.
Companies with manufacturing facilities in County Durham include KP Snacks, CAV Aerospace, GlaxoSmithKline, Reckitt Benckiser, Cummins and Walkers Crisps.
Several businesses have large depots in the region, including Argos and Aldi and other companies with operations based in the area include Orange, AMEC, the Student Loans Company and Thomas Swan.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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