Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cleveland
Situated in the north-east of England, Cleveland is a region that has been long known for its industrial and manufacturing capabilities, and it offers a range of opportunities for those seeking Copywriter positions.
During the 18th century, ironwork was a major part of the local economy and the ironstone used for blast furnaces on the River Tees was procured from the Cleveland Hills.
These days, Cleveland is not an officially recognised region. In the mid-1990s, the county was broken up into four unitary authorities: Hartlepool, Stockton-on-Tees, Middlesbrough and Redcar and Cleveland.
However, many people from the region still identify themselves as being from Cleveland and bodies like the Cleveland Police and Cleveland Fire Brigade carry the name today.
Much of the area is undergoing significant regeneration, and these days, the economy is mainly based in retail, technology and the service sector.
However, a few big-names in heavy industry still call the region home. For example, there's the Cleveland Bridge and Engineering Company, Teeside Steelworks and Dorman Long, which provided the steel for the Sydney Harbour Bridge, the Tyne Bridge and the Auckland Harbour Bridge.
What's more, Teesport is the country's third largest port and handles around 56 million tonnes of cargo every year, with facilities including container quays and RORO ramps.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us