Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Belfast
As Northern Ireland's capital and largest city, Belfast offers a number of opportunities for those seeking Copywriter positions.
The region was first settled during the Bronze Age and had become a thriving community by the 17th century.
During the Industrial Revolution, Belfast was known for producing a broad range of goods, including linen, rope and tobacco.
Meanwhile, its proximity to two large bodies of water - Belfast Lough and the River Lagan - made the city an ideal location for shipbuilding.
Over a period of 150 years, Harland and Wolff - once one of the city's most famous shipbuilders and currently fabricating equipment for the marine, offshore and renewable energy sectors - constructed numerous vessels. These included luxury liners like the Titanic, Olympic and Britannic, as well as the HMS Belfast, a Royal Navy light cruiser that is now permanently moored on the River Thames in central London.
Following the First World War, Belfast's economy began to slowly decline and by the 1960s and 1970s, the city's situation gradually deteriorated as civil unrest of the period known as The Troubles created a fragile financial situation and a community riddled with violence.
However, since the signing of the Good Friday Agreement in 1998, Belfast has once again emerged as a city with a viable economy and there has been rapid redevelopment.
These days, Belfast is a centre for education and commerce and companies based here include Allstate NI, Moy Park, Bombardier Aerospace and Translink - Northern Ireland's main provider of public transport.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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