SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Chester
Chester is a city on the eastern tip of Cheshire, so far to the east in fact that parts of the city are actually in Wales. The city’s old football stadium actually straddled the border so that one of its goals was in Wales, the other in England. The new ground, the Deva Stadium, is entirely in Wales – but has an English car park! The name Deva comes from Chester’s Roman name. The city still ahs most of its Roman walls and there are Roman excavations in the city, but the architectural style inside the city is much more modern: Tudor, Victorian and Medieval.
The majority of the city, and all of the walled area, is situated in a natural semi-moat formed by the River Dee. Although pleasure trips go along the Dee, it isn’t navigable in and out of the city, but throughout history canals, railways and roads have connected the city with Cheshire, the Wirral Peninsula, North Wales and Wrexham. Chester is at the end of the M56 and M53 which enter its north side, and southwards it is connected by major A-roads.
Despite its somewhat gentrified appearance and affluent populace, Chester does have a relatively strong industrial heritage, although the main sources of income and employment nowadays are retail, tourism, education and government. However, the economically active population with a huge demand for goods and services does mean that Chester has a thriving logistics, supply chain and procurement sector. For this reason, it is a good place to find SEO Specialist work.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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