SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Birkenhead
While Birkenhead has always lived in the shadow of the world-famous port city of Liverpool just across the Mersey, it has a maritime history that is of huge importance to the region and the nation. The town has a history of shipbuilding, and although the industry has had its ups and downs, with particular lows in the 1980s, it seems to be on the up again, with the Cammell Laird shipyard getting back up to speed after collapse and buy-out. The shipyard has an illustrious history, being the birthplace of HMS Prince of Wales, HMS Ark Royal (the 1938 incarnation) and RMS Mauretania to name but a few. The famous Mersey ferry (actually three boats) sails from Birkenhead to Liverpool daily.
Although the town of Birkenhead is home to just over 80,000 people, it forms part of a sprawling conurbation along the east of the Wirral Peninsula that takes in New Brighton, Bebington, Wallasey and, of course, Tranmere. Taken together, the population is well over 300,000, the size of a small city.
Luckily, the ferry isn’t the only way across the Mersey. Two road tunnels and a rail tunnel connect Birkenhead to Liverpool, which in combination with the M53 running up the spine of the Wirral, make it a particularly well connected town. This large population and the re-emerging shipyard make Birkenhead a good place to look for SEO Specialist jobs in the North West of England.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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