SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Crewe
There is no doubt about what Crewe is most famous for – it is the railways. Crewe is more than just a place that happened to have a railway junction nearby – it was virtually non-existent as a settlement until the railways came. Indeed, the town itself is named after the railway station it grew up around. Look at Crewe on a map and you’ll see six major lines emerging from it, heading to Shrewsbury/South Wales, Birmingham/London, Stoke-on-Trent, Manchester, Liverpool and Chester/North Wales.
Such a key point in the railway network made it the natural choice to locate railway works, and so it came to be. The town grew up quickly around the works, and as it grew in importance other related industries set up there. Crewe’s most famous single business was Rolls Royce, who located their car manufacturing plant there. Since 2002, however, production at the site is entirely of Bentley cars. Although there are still railway locomotive maintenance plants in the town, they are a shadow of their former selves.
Crewe now has a population of around 70,000 and has diversified greatly from its railway heyday. It is still considered a reasonably good place to set up a logistics operation, mainly due to its rail and road links (the M6 passes just to its east), so SEO Specialist jobs in Crewe are not uncommon. Companies with a presence in the town include Bombardier, Bentley, BAE Systems, Air Products, Fujitsu and Barclay’s Bank.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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