SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Ellesmere Port
Until the end of the seventeenth century, what we now call Ellesmere Port was a collection of tiny fishing villages. However the canal system needed outlets into the sea, and this location, at the eastern tip of the Wirral Peninsula, was chosen, and a town and port grew up around it. In the nineteenth century the Manchester Ship Canal was built, and Ellesmere Port marked the starting point of it, and again the port area, and hence the population, shot up.
Although Ellesmere Port is more or less on the Wirral, it is part of Cheshire. Birkenhead is 9 miles (15 km) to the north west and Chester is 6 miles (10 km) to the south. The M56 passes by the town’s south side, and the M53 goes through the town as it joins Chester to Birkenhead and Liverpool via the tunnel. The Warrington to Birkenhead railway also bisects the town.
There is a steady flow of SEO Specialist jobs in Ellesmere Port thanks to two major industrial plants on its doorstep. The Stanlow oil refinery is the second largest in the UK and can process up to 12 million tonnes of oil a year, using the excellent transport links and nationwide pipelines to distribute its products. The other major employer is the Vauxhall plant, home of the Astra and the company’s only car plant in the UK. After troubled times in the 80s and 90s, things are looking up. With other industry in the town, a population of 65,000 and Chester and Liverpool just down the road, it’s a busy town at a major UK junction.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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