SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bootle
Modern-day Bootle is indistinguishable from the main conurbation of Liverpool, so absorbed has it become. However it is a distinct part, and is part of the Sefton area, the coastal borough that stretches up to Southport. Bootle is the home to Liverpool’s famous docklands, and is still active as a container port, despite a general decline in Liverpool’s status as a maritime hub. Liverpool itself is a relatively young city, and Bootle grew up around the same time as it, with its docks being built in the nineteenth century – indeed until Liverpool was such a major port, Bootle was q rather quaint resort.
Bootle lies to the north of the city of Liverpool, with an expansive front that faces onto the Mersey and the North Sea. Directly across the outlet is the northern tip of the Wirral, New Brighton, which is accessible by tunnel. The railway network connects Bootle directly to Liverpool, Southport, Preston and Manchester. Although the M57 and M58 pass to the east of the city area, there is no direct motorway access to the town.
Bootle suffered a substantial decline in the 1980s and 1990s as shipping companies limited their use of Liverpool’s docks, although the decline seems to have been arrested, and a major regeneration project is going on in the area. A major boost has been the return of liners to Liverpool in the past few years, which, it is hoped, will boost the economy and Liverpool’s reputation as a port. The proximity to the container port and the bustling streets of Liverpool means that there will always be a need for SEO Specialist jobs to be filled, however, so Bootle looks set to continue playing a part in the logistics and supply chain industries.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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