SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Newcastle-under-Lyme
The Staffordshire town of Newcastle-under-Lyme (not to be confused with Newcastle-upon-Tyne) adjoins the city of Stoke-on-Trent along all of its eastern edge; without looking at a boundary map it would be difficult to discern where one ends and the other begins. The town did have a similar industrial history to Stoke, namely pottery and porcelain manufacture, until the mid-1700s when it all but stopped, giving way to brick making, clothing, cotton milling, coal mining and engineering. Engineering and clothing manufacturing still dominate the town’s industries; many military and police uniforms are made here.
In the early 1900s, the Stoke area was an amalgamation of a number of moderately sized towns, chief among them Stoke, Hanley, Newcastle-under-Lyme, Burslem, Fenton, Tunstall, Longton, Smallthorne, Kidsgrove, and Audley. A motion was put to parliament to amalgamate them all into one city in what was known as the Federation of Stoke-on-Trent. Newcastle-under-Lyme was the only one to reject the plan, partly because the others were heavily involved in the pottery industry and Newcastle no longer was. Newcastle’s opposition was recognised and so it came to be that the town now exists almost engulfed by Stoke-on-Trent.
With a population of about 75,000 and a huge regeneration effort recently being completed, Newcastle-under-Lyme has undergone something of a rebirth of late, after a few decades of gradual decline. We do see more SEO Specialist jobs appearing in the town, which is often indicative of renewed economic activity.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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