SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Royal Leamington Spa
The Romans, who loved a good mineral spring, knew all about the source, and would bathe in it between wine sessions. Centuries later the same spring would go on to make Leamington Spa’s fortune in the spa boom that gripped Britain in the nineteenth century. So popular was the town with Queen Victoria that she granted the town “Royal” status in 1838 (in fact it was called Leamington Priors until then, not Leamington Spa).
The town is located 20 miles (32 km) south east of the centre of Birmingham, 8 miles (13 km) south of Coventry and 27 miles (44 km) west of Northampton. As the popularity of spa towns declined towards the end of the nineteenth century, the town became a more typical industrial settlement, especially when the canals and railways came, although it kept some of its exclusive kudos and was a popular place for people from the cities to retire to or take a break. This led to it becoming a shopping town, and that aspect remains to this day. Engineering works, especially foundries, were common in the town, and that still goes on to some extent.
With an economically active population, good road and rail links, a fair amount of engineering work and some hi-tech industries in its business parks, Royal Leamington Spa is a deceptively promising place to find SEO Specialist work. As a commuter town for Coventry, Birmingham and Leicester, it also opens up fantastic opportunities for anyone willing to travel.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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