SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Taunton
Taunton has a long history and features particularly heavily in Britain’s religious past, with a monastery being located there in the tenth century. The town is still home to some of the most impressive churches in the UK, particularly the Church of St James, which dates back to the 14th century and has a 34 metre high tower which overlooks the Somerset county cricket ground. Taunton is the county town and administrative centre, and this accounts for a good proportion of its employment.
The town of Taunton is located towards the south west of Somerset, and is joined to Exeter and Bristol by the M5 Motorway. Thirteen miles (21 km) to the north is the Bristol Channel, and 23 miles (37 km) to the south is the English Channel. The railway that passes through the town loosely mirrors the motorway route, and the Western Union Canal linked Taunton in 1839.
Taunton is a relatively affluent town, and it is currently undergoing a major regeneration programme. There is some manufacturing and other light industry in the town, although it is mainly a service-based economy. Thee facts, along with good communications by road and rail make the town a reasonably good place to seek SEO Specialist work.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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