Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Rugby
The Warwickshire town of Rugby has several associations that make it well known, but by far the most notable is the game of rugby, which was supposedly invented when a boy, Webb Ellis, at school picked up the ball in a game of football in 1823 and ran with it (although some sport historians dispute the likelihood of this being true). The school in question was Rugby School, a public school that started off as a charitable place of education for local boys and ended up rather more exclusive.
The town is about as central in England as it’s possible to be. It’s located about 11 miles (18 km) east of Coventry, 18 miles (30 km) south of Leicester and 17 miles (28 km) north west of Northampton. Rugby is extremely well served by road and rail. It is surrounded to its north, east and south by the M6, M1 and M45 respectively, and has rail links to all the major metropolitan regions, a reminder of its importance in the railway golden age, when it was a key junction and engineering works.
Rugby might have a rather genteel image, and is quite a tourist magnet thanks to its beautiful Victorian architecture, but in reality it’s quite an industrialised town. It has log been a centre of engineering; the first jet engine was built there and the turbine tradition lives on today in the shape of a major Alstom plant and the Rolls Royce plc plant just up the road in Ansty. The town is also associated with cement making. Rugby is a good place to look for Copywriter work as it has diversified into being a centre of distribution thanks to its transport links, but also because of its industry in the town and nearby.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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