Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Milton Keynes
Situated in Buckinghamshire, Milton Keynes is a new town that was designated in 1967. At the time, it was selected due to its more-or-less equal distance from Birmingham, London, Leicester, Cambridge and Oxford.
Before it was a new town, however, Milton Keynes was a village - and one with an intriguing history. Early settlements in the area date back to the Iron Age, while other inhabitants over the centuries included Romans, Normans and the Anglo-Saxons.
Today, Milton Keynes comprises a number of communities. Bletchley, for instance was an important location during the second world war - it was home to the Government Code and Cypher School, where Alan Turing (often called the father of computer science) helped to crack the Enigma code. Meanwhile, Bradwell Abbey was a Benedictine Priory and was an economic hub prior to the Dissolution of the Monasteries.
For anyone seeking Copywriter opportunities, there are a number of big names that call the region home. These include The Open University, Abbey National, Buckingham Foods and Argos. Coca-Cola has a large manufacturing site in Milton Keynes, producing Capri-Sun and Monster Energy products, as well as bulk products for distribution to companies like McDonald's.
In addition, organisations that promote sustainable energy - such as the National Energy Foundation and the National Home Energy Rating Scheme are located in Knowlhill, along with the National House Building Council, a number of law firms, graphics design companies and warehousing facilities.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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