Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Slough
Located in Berkshire, Slough is 22 miles west of London and ten miles from Heathrow airport. The borough is well-placed for travel to other parts of the country - or indeed other parts of the world - and it offers a wide range of options for those seeking Copywriter vacancies.
Until the 1800s, Slough was mainly an agricultural area with apple orchards and plant nurseries. It was also known for brick manufacture. In fact, the blocks used to build Eton College all came from Slough. However, after the Great Western Railway was built, this part of the economy began to decline and industry was on the rise.
The Slough Trading Estate was established in 1920 and was one of the earliest examples of this kind of commercial property in the UK. At the time, it was used for repairing and reselling ex-army vehicles, after the first world war, and was home to a number of factories.
Since the mid 1990s, Slough's economy has shifted from manufacturing to information technology and the majority of the factories have since been shut down and replaced with offices.
Today, the Slough Trading Estate is the largest of its type in Europe, with more than 600 buildings, 500 companies and around 20,000 people working there on a daily basis. Current resident businesses include Mars, Fiat, LG, Ferrari, Fullers Logistics, Stanley Black and Decker and Telefonica O2.
In addition, Slough is home to various financial and business services organisations, while health and education are also responsible for a significant portion of the region's employment opportunities.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us