Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Wallasey
After years of sailing the seven seas and bringing back cargoes and unlikely tales, the upper ranks of the merchant and military navies wanted somewhere pleasant to live, and if they weren’t fed up of the sea, one such place might have been Wallasey. The town at the northern tip of the Wirral, opposite Liverpool, sprung up for just this reason, and it was full of large homes for such seamen to retire to. The town had a small presence already in the shape of a fort and lighthouse, both to protect the port, but it was barely inhabited. New Brighton, the most resort-like part, was named after Brighton on the south coast, and it was hoped that it would emulate its success.
Wallasey’s population of around 60,000 is well connected by road, rail and sea. The M53 to Chester starts in the town and the Kingsway tunnel (known locally as the Wallasey Tunnel) picks up at the same point. By rail Wallasey is linked to Liverpool, the Wirral, North Wales and Chester, and the Mersey Ferry crosses from Wallasey’s Seacombe terminal (as well as Birkenhead). Birkenhead and Wallasey would now probably be completely merged were it not for the dock that stretches 2600 metres inland.
Wallasey is now an integral part of the Liverpool and Birkenhead conurbation, and it is no longer a retreat for retired seamen, with most of their houses being converted into bed and breakfasts or flats long ago. The town’s economy is now linked with those of its neighbouring towns and Liverpool, and that is not bad news for anyone looking for Copywriter work, as the region still has plenty of manufacturing and distribution industry.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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