Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Blackburn
A large town in Lancashire, Blackburn is a busy place with many opportunities for those looking for Copywriter vacancies. Plus, it's just nine miles from Preston and 20 miles from Manchester, thus offering an easy commute for those who live or work in these other locations.
From the middle of the 13th century, Blackburn was a mill town that produced textiles - and was once known as the weaving capital of the world. The spinning jenny, was invented by local James Hargreaves in 1764 and it paved the way for Blackburn to become one of the first industrialised towns.
After the end of the second world war, Blackburn's textile sector experienced a brief boost, and then fell into decline. Along with the rest of the region, a combination of deindustrialisation and global competition meant much of the work was outsourced abroad and the town suffered economically.
Today, Blackburn is experiencing a renewal, as the economy switches from manufacturing-led industries to the service sector. However, around 20 per cent of the local workforce is still based in manufacturing, with one major employer being BAE Systems.
Other top employers in Blackburn include the local council and Blackburn College, as well as the East Lancashire Hospitals NHS Trust.
The IT, finance and communications sectors also play a big part in the local economy, and many of the leading companies in these fields can be found in places like Greenbank Business Park and Shadsworth Business Park.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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