Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Loughborough
Loughborough is a town in the north of Leicestershire, close to the Nottinghamshire border. It has been a market town since the Middle Ages, serving the cities and villages in the vicinity, but it is perhaps best known in modern times for its university. Loughborough is in the middle of a triangle formed by Leicester, Nottingham and Derby (all of which have their counties named after them), which are all roughly 10 miles (16 km) distant. Loughborough is served by the M1 motorway, and the A6 runs through the town on its way to Leicester. The town has good railway links to the aforementioned cites.
Loughborough University is generally regarded as being one of the best universities in the nation, but if its sports and engineering subjects are isolated, it could easily be in the top three or four. Much groundbreaking research has gone on in these fields, and the university attracts sporting coaches and strategists, aerospace engineers and students of certain crossover disciplines such as motor racing. Although best known for these technical disciplines, the university does offer the full range of subjects.
Loughborough is not particularly industrialised, but it does have several technical and research parks that are linked to the university. The town remains a thriving market town and the student population ensures its entertainment and nightlife needs to be kept well stocked. Taken together, this could be promising for anyone seeking Copywriter work in Loughborough itself, but with three quite industrialised cities on the doorstep, the outlook appears even brighter.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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