SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in York
Known for its towering cathedral and tiny medieval streets that weave through the centre, York may seem old-fashioned in some places, but it offers a wealth of modern-day opportunities for those seeking SEO Specialist vacancies.
Of course, behind York's modern charm lies a city with a long history dating back thousands of years. Archaeological evidence has been found of a Mesolithic settlement from around 8000 BC, while there are also ruins of Roman and Anglo buildings.
Until the Industrial Revolution, York was a prominent trading town, although this dwindled in the 17th century as the city's main competitors, Leeds and Hull, began to take over.
However, the railway made it to York in 1839 and the city once again became a prominent location for the British economy. Indeed, companies like the North Eastern Railway, Rowntrees and Terry's were all based in the region during this time - and continued to be throughout the 20th century.
These days, much of York's business is in the service industry, including finance, IT and tourism. Some of the top employers in the region include Aviva, Shepherd Building Group and British Telecom.
Much of the confectionary industry has disappeared from York in the recent past, with a significant portion of production being moved abroad. However, Nestle still has headquarters and a large manufacturing and distribution facility in the city, making tasty treats like KitKats and Yorkie bars.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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