Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Barnsley
Barnsley is a town of about 75,000 population in South Yorkshire. Roughly speaking it would be the centre point of a circle that passed though Leeds, Sheffield, Doncaster and Huddersfield, each of which is about 14 miles (25 km) away. To its south west is the beautiful Peak District National Park. Barnsley is served by the M1 running north-south, as well as the Sheffield to Leeds railway.
Barnsley was originally a market town and also traveller’s rest location for people moving to and from Leeds and Sheffield, but the discovery of coal and the Industrial Revolution turned it into a powerhouse of productivity. The Barnsley Canal was completed at the start of the nineteenth century, and although it was closed in the mid-20th century (partly due to subsidence from mining, ironically), there is a campaign to get it fixed, dredged and reopened for recreation. Much of the heavy industry has now gone, although one of its specialisms, glassmaking, remains active. A glassblower and a miner appear on Barnsley’s coat of arms.
The town has given us a number of famous people, particularly in sport. Cricket without Dickie Bird and Darren Gough would not be quite the same, and football was made a little more colourful by Mick McCarthey. Perhaps the most famous child of Barnsley, though, is chat show host to the stars of the 70s and 80s, Michael Parkinson.
While Barnsley’s industrial base is a shadow of its former self, it is still possible to find Chief Marketing Officer positions in the town. It has a sizeable population and serves a wide area, with no other major settlements closer than the cities of Sheffield and Leeds.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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