Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Rotherham
Rotherham first came into bloom in the Middle Ages, when it became an important market town for the region. But it was the discovery of coal in the area that made it into an industrialised town in the 18th and 19th centuries. This helped the iron smelting works that sprung up, and Rotherham became well known for its cast iron, with its fireplaces, stoves and fencing being exported widely.
Later, the skills were used to develop steelworks, but although successful, it was neighbouring city Sheffield that became synonymous with quality steelware. Ironically, Rotherham is now a respected centre of high-tech steel components, and some of its local firms precision engineer steel for the aviation and motor racing industries. Rolls Royce have recently started work on a casting factory for their jet engine components, such is the expertise in the area.
One trade Rotherham also became well known for was milling (hence Rotherham United FC’s nickname “the millers”). Dozens of large mills were erected in the town, with grain being brought into the city from the surrounding areas. The link with the food industry remains today, as Premier Foods has a warehousing and distributions centre, which is in fact on the site of a mill. This is one of the reasons, along with good road, rail and industry links, that makes Rotherham a good place for Head of Marketing vacancies.
Rotherham is the home town of goalkeeper David Seaman (and referee Howard Webb), politician William Hague and, most importantly, Barry and Paul Elliott, also known as the Chuckle Borthers.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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