Ecommerce Data Analyst
The vast amount of data that is available to the modern ecommerce operation is a blessing and a curse. On the one hand, it allows incredibly detailed analysis of customer behaviour, supply and logistics bottlenecks, retail trends and the overall efficiency of the business. But on the other hand, it can be difficult to find the relevant data to focus on in the flood of information flowing in. A data analyst in ecommerce is the person charged with crystallising the useful statistics and turning them into actionable information and advice.
The ecommerce data analyst will be someone who has experience in handling large and complex data sets and making sense of them. Where the online retailer has in-house logistics and transport to get products from suppliers and warehouses to customers, the analyst often works with the sales and marketing teams to assure delivery for promotions or launches. However, with the growth of third-party logistics, analysts also increasingly offer data analysis to external retailers as a service, which retailers can use to plan their own strategies. That will require a wider view of retail, and an ability to immerse oneself in different sectors.
The skills required
An unshakeable aptitude for dealing with large sets of numbers is the prime quality in the ecommerce data analyst. You’ll be in a position to save companies potentially millions a year through your findings and advice.
That means that you will also need to be a great communicator, able to distill raw data into forms that are relatable to the board members for whom data analysis might not be a strong suit.
Ecommerce Data Analyst Jobs in the West Midlands
Comprising seven metropolitan boroughs - the city of Birmingham, the City of Coventry, Dudley, Solihull, Sandwell, Walsall and the City of Wolverhampton, the West Midlands is an English county with plenty of opportunities for those seeking Ecommerce Data Analyst vacancies.
Throughout history, the region has been known for its commerce and industry. During the Middle Ages, wool and cloth manufacture brought a significant amount of wealth to the West Midlands, particularly in Coventry.
By the 1700s, metalworking, small arms manufacture and mining were all important for the local economy, and this expanded to include bicycle building during the Industrial Revolution and beyond. In addition, two large banks - Lloyds and Midlands Bank (which later became HSBC) were both founded in the region during the 18th and 19th centuries.
Fast forward to today and the West Midlands is thriving. Birmingham, which vies with Manchester for the title of Britain's second city, has been called one of the best places in the country to have a business and it seems that big companies agree.
From finance and media, to manufacturing, engineering, tourism, retail and the service sector, there are many well-known organisations with headquarters or other large facilities in the region - including Cooks the Bakery, Marston's, Chubb Locks and Carillion.
Jaguar, Land Rover and MG cars are also manufactured in the West Midlands, along with London's iconic black taxis.
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It’s time to find your next ecommerce data analyst job
Ecommerce data analysis can save businesses millions a year, but only when they find the very best talent. Ecommerce companies turn to Cast UK to fill these kinds of roles – they just know we’ll find the perfect candidate because we’re experts ourselves.
Whether you feel underappreciated in your current data analyst role or you’re ready to make a career shift into this crucial role, we want to hear from you – and so do our clients. Please register below to get started.
If you’re looking to fill an ecommerce data analyst position in your company, give us a call on 0333 121 3345 so we can start the matchmaking process.
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