Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Royal Leamington Spa
The Romans, who loved a good mineral spring, knew all about the source, and would bathe in it between wine sessions. Centuries later the same spring would go on to make Leamington Spa’s fortune in the spa boom that gripped Britain in the nineteenth century. So popular was the town with Queen Victoria that she granted the town “Royal” status in 1838 (in fact it was called Leamington Priors until then, not Leamington Spa).
The town is located 20 miles (32 km) south east of the centre of Birmingham, 8 miles (13 km) south of Coventry and 27 miles (44 km) west of Northampton. As the popularity of spa towns declined towards the end of the nineteenth century, the town became a more typical industrial settlement, especially when the canals and railways came, although it kept some of its exclusive kudos and was a popular place for people from the cities to retire to or take a break. This led to it becoming a shopping town, and that aspect remains to this day. Engineering works, especially foundries, were common in the town, and that still goes on to some extent.
With an economically active population, good road and rail links, a fair amount of engineering work and some hi-tech industries in its business parks, Royal Leamington Spa is a deceptively promising place to find Chief Marketing Officer work. As a commuter town for Coventry, Birmingham and Leicester, it also opens up fantastic opportunities for anyone willing to travel.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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