Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Stafford
Staffordshire’s county town of Stafford is relatively small by county town standards, with its population of just over 50,000; in fact Stoke-on-Trent, Tamworth and Newcastle-under-Lyme are larger. That said, Stafford is at the centre of a cluster of towns whose populations total over 120,000. Stafford is located on the M6 and is about half way between Stoke-on-Trent and Birmingham, each of which is approximately 14 miles (22 km) distant.
The town’s history is varied and well documented to the fifth century, and the eleventh-century castle stands to this day. Stafford used to have a long tradition of shoemaking, which sadly died out in the latter 20th century. It was also a major railway hub until the reforms of the 1960s led to the closure of the Stafford & Uttoxeter Railway and the Shropshire Union Railway, and with them Stafford became a relatively normal through line between Crewe and Birmingham and London.
Occasionally, Head of Marketing jobs become available in Stafford, as it is a relatively populous region and some major manufacturing plants are found there. The electrical engineering giant Alstrom, which makes huge electrical transformers, is in the middle of the town, and Bostik and Littleworth (diesel engines) have large sites here; there are also a few trading and industrial estates and a sizeable shopping centre. Being the county town, the public sector is a large employer, and Stafford also serves as a commuter town for the cities to the north and south.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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