Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Westmorland
An administrative county from 1889, Westmorland is a historic part of north-west England that became part of Cumbria in 1974, as part of the Local Government Act 1972.
While the county may not be officially recognised as an entity today, there are a number of thriving communities that were once part of the county. These include Kendal, Windermere and Appleby, all of which offer a number of options for anyone looking for Chief Marketing Officer opportunities.
In addition, the beautiful local countryside, which includes the Lake District and the North Pennines, gives those who work in the Westmorland region plenty of outdoor activities for relaxing during the weekends.
Historically, the region was known for producing snuff and other tobacco products, shoes and the delicious Kendal mint cake, which is still a favourite treat today. And while much of the region's modern economy is based on tourism and the service sector, other industries include food manufacture, engineering, IT, design and papermaking.
Just some of the companies that can be found in the region, either with headquarters or other large facilities, include Heinz, James Cropper, pump specialists Gilbert Gilkes & Gordon and Mardix.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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