SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Cleveland
Situated in the north-east of England, Cleveland is a region that has been long known for its industrial and manufacturing capabilities, and it offers a range of opportunities for those seeking SEO Specialist positions.
During the 18th century, ironwork was a major part of the local economy and the ironstone used for blast furnaces on the River Tees was procured from the Cleveland Hills.
These days, Cleveland is not an officially recognised region. In the mid-1990s, the county was broken up into four unitary authorities: Hartlepool, Stockton-on-Tees, Middlesbrough and Redcar and Cleveland.
However, many people from the region still identify themselves as being from Cleveland and bodies like the Cleveland Police and Cleveland Fire Brigade carry the name today.
Much of the area is undergoing significant regeneration, and these days, the economy is mainly based in retail, technology and the service sector.
However, a few big-names in heavy industry still call the region home. For example, there's the Cleveland Bridge and Engineering Company, Teeside Steelworks and Dorman Long, which provided the steel for the Sydney Harbour Bridge, the Tyne Bridge and the Auckland Harbour Bridge.
What's more, Teesport is the country's third largest port and handles around 56 million tonnes of cargo every year, with facilities including container quays and RORO ramps.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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