Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Southampton
Southampton has been one of Britain’s most important ports since at least Roman times, and to this day is a major container port (the second largest in the country after Felixstowe) and ferry terminal serving the Isle of Wight and Europe, as well as being the UK’s busiest cruise terminal.
It was from Southampton that Titanic sailed on her fateful journey, although she was built in Belfast and registered in Liverpool. The city has a more celebrated association with transport, however; the Supermarine Spitfire was built near the city and performed its maiden test flight on what was to become the city’s airport. The port’s military and logistical significance did make it a key target for German bombs during World War II, and the city, just across the Channel from occupied France, was badly hit.
The city has admirable links with the logistics industry. It is home to Ordnance Survey, an essential element in the industry, especially in the pre-SatNav days; Carnival Cruises and Associated British Ports also have important stations here. The city has breadth and depth that makes it a good place for Head of Marketing job opportunities.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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