Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Lisburn
Lisburn is a city whose centre is 7.5 miles (12 km) south west of the centre of Belfast. It is Northern Ireland’s newest city, gaining city status in 2002 for the Queen’s Golden Jubilee. The city is historically noted for its links with the linen industry, and now has a museum dedicated to the craft. To Lisburn’s north west are the banks of Lough Neagh, which at 151 square miles (392 sq km) is the largest freshwater lake in the British Isles by surface area (Lake Windermere, England’s largest, is only about 5.5 square miles in area!). The city is connected to Belfast by the M1 motorway. It is also on the railway line from Belfast to Dublin, and trains can be taken from the city centre to both capitals.
Although the population of Lisburn is roughly 70,000, it is part of The Dublin-Belfast Corridor, which is home to 3 million people. The population of the whole of Northern Ireland is just under 2 million. Close to three quarters of a million people live in the Belfast area, which means that about a third of the population is concentrated in this small area on the country’s east. The city’s population is growing steadily, and indeed the local government is attempting to boost Lisburn’s population with a set of schemes it is putting in place.
With its growing population and excellent links to Belfast and Dublin, Chief Marketing Officer positions do come up in Lisburn or its neighbouring areas relatively frequently. Northern Ireland as a whole has seen more prosperity over the past decade or so, and it’s now considered a good place to invest, which can only be good news for the logistics, supply chain and procurement industries.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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