Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Derry
Derry is often called Londonderry after being granted a royal charter by James I (and is called Derry-Londonderry on its UK City of Culture 2013 website). The county, city and district variously share the name, but they all refer to the same place. Derry was the last city in Europe to be walled, in the early 17th century, and most if not all of the wall remains today. It was an important seaport, and played a huge part in World War II owing to its position as the westernmost port in the UK, indeed Allied Europe, as Iceland was neutral.
In peacetime, the city had a reputation as a shirt maker, with several factories springing up to make men’s shirts for export and domestic use. As with the Northern mill towns of England, however, this industry was all but gone by the 1980s, with most of this kind of work moving to Asia.
An important employer in the city has been Du Pont, who made Neoprene there for years, and more recently switched production to Kevlar and Lycra. There is also a burgeoning hi-tech manufacturing sector in the city. Seagate Technology, one of the world’s top hard disk drive manufacturers, makes more than half of its read/write heads in the Derry factory. The city is also home to Northern Ireland’s largest private company, Desmonds, plus a healthy smattering of multinationals.
With a population of around 100,000, a thriving shopping centre and a good deal of industry popping up in this regenerating city, Derry would appear to be a prime location to look for Chief Marketing Officer positions.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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