Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Belfast
As Northern Ireland's capital and largest city, Belfast offers a number of opportunities for those seeking Chief Marketing Officer positions.
The region was first settled during the Bronze Age and had become a thriving community by the 17th century.
During the Industrial Revolution, Belfast was known for producing a broad range of goods, including linen, rope and tobacco.
Meanwhile, its proximity to two large bodies of water - Belfast Lough and the River Lagan - made the city an ideal location for shipbuilding.
Over a period of 150 years, Harland and Wolff - once one of the city's most famous shipbuilders and currently fabricating equipment for the marine, offshore and renewable energy sectors - constructed numerous vessels. These included luxury liners like the Titanic, Olympic and Britannic, as well as the HMS Belfast, a Royal Navy light cruiser that is now permanently moored on the River Thames in central London.
Following the First World War, Belfast's economy began to slowly decline and by the 1960s and 1970s, the city's situation gradually deteriorated as civil unrest of the period known as The Troubles created a fragile financial situation and a community riddled with violence.
However, since the signing of the Good Friday Agreement in 1998, Belfast has once again emerged as a city with a viable economy and there has been rapid redevelopment.
These days, Belfast is a centre for education and commerce and companies based here include Allstate NI, Moy Park, Bombardier Aerospace and Translink - Northern Ireland's main provider of public transport.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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