Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cardiff
As the capital of Wales, Cardiff has long been at the centre of Welsh commerce, culture, media and government. It is the most populous city in Wales and offers an array of possibilities for those seeking Chief Marketing Officer vacancies.
Cardiff is situated in the historic county of Glamorgan and until the 19th century, it was a fairly small town. As the Industrial Revolution took hold in the rest of the UK, the Port of Cardiff, also known as Tiger Bay, became increasingly important - in fact, one of the busiest in the world.
The Taff Vale Railway and the Glamorganshire connected the city's docks to the coal-producing areas in other parts of Wales, and this useful resource was sent on as fuel for factories across the country.
In the late 1800s, rival docks at Barry began to take over in the shipment of coal, but the Coal Exchange remained in Cardiff and the city became increasingly industrialised, with the addition of an ironworks and a steelworks.
Cardiff officially became the capital in 1955 and over the years it has remained an important cargo port. Much of its industrial past has been replaced by the financial and business sector - although there are still metal works to be found in the region.
Today, a number of well-known companies operate headquarters in the city - including Admiral Insurance, Principality Building Society and 118118. In addition, the University Hospital of Wales in Cardiff is the UK's largest hospital outside of London.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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