Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Rhondda
Rhondda is often known as the Rhondda Valley, and is a collection of mining villages that played a major part in South Wales’s economic prosperity in the eighteenth and nineteenth centuries. The coal in the valley was plentiful but difficult to reach, so it required massive investment if it was to become economically viable, and remained largely untapped until the mid-1800s, when just such an effort was undertaken.
Rhondda is located 15 miles (25 km) north west of Cardiff and 20 miles (32 km) east of Swansea, from which ports the coal could readily be shipped around the nation and the world to fuel the Industrial Revolution. This led to a huge growth in population in the area, which went from less than a thousand in the 1851 census to 17,000 twenty years later and 160,000 by 1921. However the decline in coal mining thereafter also led to a decline in population, which now stands at around 60,000.
Commercially, the modern Rhondda Valley is dominated by smaller businesses and local retail areas, with moderate amounts of manufacturing going on. The picturesque appearance of the mountains and hills makes it a desirable place to live for workers from Swansea, Newport and Cardiff who prefer to retreat away from the frenetic pace of the city. The topography of the area means it’s less than ideal for locating logistics or supply chain operations. The valley is served by A road and B roads, with the M4 passing the Welsh coast’s cities the only motorway for miles around. If you’re looking for Chief Marketing Officer jobs in Rhondda, it might be worth searching in these cities, although it’s not unknown for such positions to become available.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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